LinkedIn: geof-miller-5470301 | geof@geofmiller.com
UX/UI content strategist
Objective: Create customer experiences that delight with greater usability via customer-focused user interface flows, for an effective product and profitable outcome.
Snapshot
Creative storyteller with exceptional ability to develop UI from the customer P.O.V. Disciplined user of data to drive decisions and measure success. Self-starter who plans and executes work with minimal support. Effective evangelist of UI content standards to partner teams to raise content quality across the company. Team collaborator who delivers correct, clear, concise, compelling UI on-time, every time.
Skills
UI and UX for mobile, web, and products Customer POV Content strategy and development
Influencing beyond authority Research and testing Personas and scenarios
Compelling voice Instructional design for writers Storytelling
UI/UX content strategist
Oct 2020–June 2024
Microsoft Viva/MyHub (contract Randstad Technologies)
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Lead content work on high-visibility projects primarily for mobile, involving multiple stakeholders, including senior leadership team, business, legal, and privacy.
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Develop UI content voice and standards.
Senior UI/UX writer
Feb 2018–Jan 2019
Crowdstrike
UI/UXwriter on the Falcon console for this industry-leading IT endpoint protection company.
Developed and evangelized a more informal and friendly voice in the UI.
Received the Team Bravo award for business impact for UI writing on Falcon-X.
Senior UI/UX writer
Apr 2014–Dec 2017
Microsoft Store
Drove content strategy for Microsoft Store on the web, in Windows and Xbox, for business and education, and for the commerce section of account.microsoft.com.
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Partnered with design and PM to make the Store easier to use and more customer centric. Results: Conversion ▲15.4%, abandoned orders ▼11.6%, and customer errors ▼19.6%. (1)
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Created top-level messaging for a campaign to increase customer awareness of Microsoft Store in Windows 10. Customer engagement ▲35%. (2)
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Worked with Office team to improve performance of their purchase funnel. Conversion ▲11.7%. (3)
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Created online refund flow for account.microsoft.com. Customer service costs ▼80% ($11 million in the first year.) (4)
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Educated partner teams on content and voice standards, improving the quality of their drafts, which sped up reviews. UX writing capacity ▲300% with no new resources. (5)
UI/UX/UA writer
Jan 2012–April 2014
Microsoft, Outlook.com
Wrote all content while migrating 450 million Hotmail.com customers to Outlook.com.
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Met all deadlines with high quality despite the schedule being cut by two months late in the project.
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Improved support pages and UI by reading over 10,000 customer comments to determine their real-world needs and concerns. Average customer satisfaction ▲31%. (6)
Content manager
Jun 2008–Oct 2011
Microsoft Store launch (contract Murphy & Assoc)
All site content from top-level taxonomy to product descriptions for this scrappy little startup nestled inside Microsoft.
Led a team of five editors to onboard 270+ Microsoft products, on time and on budget.
Guided the content team to success across two redesigns and a platform migration.
Product marketing manager
MSN Internet Access (contract Murphy & Assoc)
Slowed rate of account cancellations by recommending radical action that retained ▲180,000 customers and ▲$16 million in revenue over one year. (7)
June 2006–June 2007
Freelance writer
1998–2000
Specialized in corporate identity and product rollouts. Clients included Chrysler, Shell Oil, Microsoft, Macy’s, REI, and Airborne Express.
Screenwriter
1992–2006
Writer on feature-film projects for Columbia TriStar, New Line Releasing, Warner Bros Pictures, 20th Century Fox, Anonymous Content, and others. Titles include Deep Star Six, House IV, Lovers Lane, Butcher’s Run, Road to Valor. Taught screenwriting at the University of Washington for 12 years and at Seattle University and Seattle Film Institute.